Integrated Marketing Communications Essay Example | Topics and Well Written Essays - 3750 words

Integrated Marketing Communications - Essay Example which carry leading brands in other product segments such as hair care and ladies skin care ranges. The product is currently having a 4% market share in the men's face lotion category and included in the top 10 brands in the market. Marketing Communication Process includes five elements. They are: sender, message, receiver, medium, and feedback.In developing marketing communications, the target audience needs to be identified, and a well-coordinated program should be shaped to derive a desired audience response. To have an effective Marketing Communication, Nolan Company should target the right audience. Once the target audience is selected suitable tools of marketing communication should be chosen from advertising, sales promotions, direct marketing, public relations and personal selling. SWOT that is strengths, weaknesses, opportunities; threats are the influencers of marketing communication process of the Black knight lotion. At most times, the communication process is based on sh ort-term objectives such as overcoming immediate awareness problems, image or preference problems in the target market. The achievement of the set MC 1 objectives can be realized through a well-planned MC program utilizing a mix of MC tools and execution of the programs with correct timing and frequency. Before starting the report on Marketing Communication, we should know what that is. ... 7 3.5 Feedback 8 4. Barriers of Effective Communication 8 5. Target Audience 9 6. Findings after Selecting Target Audience 9 6.1 Geographical Audience 10 6.2 Demographics Audience 10 6.3 Psycho graphic Audience 10 6.4 Behavioral Patterns 10 6.5 Viewer ship and Listener ship Patterns 11 7. Brand Analysis (SWOT) 11 7.1 Strengths 12 7.2 Weaknesses 13 7.3 Opportunities 13 7.4 Threats 13-14 8. Marketing Communication Objectives 14 8.1 Short-term 14 8.2 Long-Term 14 9. Conclusion 15 10. Bibliography Introduction Before starting the report on Marketing Communication, we should know what that is. Marketing is an organizational function and a set of processes for creating, communicating, and delivering values to the customers or clients and for managing customer relationships in ways that benefit the organization and its stakeholders.2 Communication is a transactional process between two or more parties whereby meaning is exchanged through the intentional use of symbols.3 So marketing Communication is an ever-changed field where new theories, new techniques, cultural changes and technological advances all combined to create a dynamic environment within which marketers try to ensure that, their messages get through to their target audiences. For Marketing Communications to be effective they should be aligned with the overall business and marketing strategies of the product and this is referred to as an integrated Marketing Communication approach. In today's intensely competitive markets, consume rs are becoming more and more sophisticated in terms of their needs as well as their purchasing process. Therefore, need